How to manage ad spend and maximize cashback benefits

Managing ad spend is an essential part of a media buyer’s job. Planning mistakes can lead to overspending and reduced campaign effectiveness. Cashback is a way to return part of the money spent and make advertising more profitable. Additionally, keeping expenses under control makes advertising more cost-effective. Use virtual cards for media buying with 3% cashback from the financial service PSTNET. It offers convenient tools for managing expenses, and you can issue up to 100 cards per month for free. In this article, we’ll explore how to maximize cashback benefits on ad spending.

Advertising requires significant investment. Buying ad placements on platforms like Google and TikTok is one of the main sources of expenditure. Fees can be charged per click (CPC), per thousand impressions (CPM), or per conversion. Targeting is also crucial: the more precise the targeting, the higher the cost.

Uncontrolled spending can lead to budget overruns. For instance, too much may be spent on low-conversion platforms or overly narrow targeting. Controlling expenses helps avoid these issues and improve the return on investment.

Virtual cards are a convenient tool for media buyers. They allow you to instantly create cards and set spending limits on them. Cards with different BINs help track spending across various platforms. For example, you can use separate cards for Google, Facebook, and TikTok.

PSTNET: Maximize Your Ad Budget with Virtual Cards

The financial platform PST.NET issues special cards for advertising on popular platforms. There are cards for Facebook Ads, Google Ads, TikTok Ads, Instagram Ads, Reddit Ads, and many others.

Users of the service can choose between debit or credit cards. They can issue an unlimited number of cards and top them up without restrictions. All cards from the service have zero fees for transactions, withdrawals, and operations involving blocked or frozen cards.

Cashback and Free Cards 

The platform offers a program for media buyers called PST Private. Participants in this program can issue up to 100 cards per month for free and receive 3% cashback on ad spend. This allows users to earn up to $3,000 back. Cashback is automatically credited to the cards used for payment.

Cashback helps reduce expenses and improve campaign profitability. The money returned can be used for new ad campaigns. Companies that utilize cashback can save substantial amounts in the long term.

BINs and Minimizing Payment Risks

The service’s cards feature over 25 unique BINs linked to Europe and the U.S., minimizing the risk of payment blocks and rejections.

However, to save on fees, it’s important to check the BIN number before using a card. Selecting a card with a BIN from a country offering favorable conditions for online payments can help save on currency conversion. Checking the BIN also helps avoid payment rejections, as some platforms may block cards with incompatible BINs for international transactions.

BIN Checker and Additional Tools from PSTNET

PSTNET offers a specialized tool called Pulse to check BINs. This tool provides information on the card type, its issuing region, billing limits, average monthly spend, and the percentage of approved and declined transactions. Its database contains over 500,000 BINs, updated daily. For PSTNET cards, extended descriptions are available—detailing billing limits, approval rates, and average spending per card.

The platform also offers convenient tools for team collaboration. You can assign tasks, set roles, and place limits on cards, enabling effective financial management within teams. In addition, all expenses can be tracked through built-in analytics, which provides detailed reports.

Key Features of PSTNET

  • Card top-ups with cryptocurrencies: Supports 18 cryptocurrencies (BTC, USDT TRC20, ERC20, and others)
  • Standard card top-up methods: SWIFT/SEPA bank transfers, other Visa/Mastercard cards
  • One-step platform registration: Use Apple ID, Google accounts, Telegram, WhatsApp, or email
  • 24/7 customer support: Support specialists respond instantly via Telegram, WhatsApp, or live chat
  • Telegram bot: Receive 3D Secure codes and service updates through the bot

PSTNET’s virtual cards not only provide convenience in managing expenses but also offer up to 3% cashback on every payment. Selecting the right BINs reduces the risk of payment blocks and minimizes fees. In the long run, virtual cards help not only to save money but also to reinvest the savings, ultimately improving performance.

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